Welcome to Seth’s Notes, my personal blog, where I document what I’m building, thinking about, and exploring.

This is my digital notebook—a space for project updates, changelogs, and behind-the-scenes details from my work. But it’s not just about what I’m creating. I’ll also share what I’m reading, listening to, and experimenting with, along with the occasional deep dive into products, tech, and non-tech alike.

Some entries will be subscriber-only, offering deeper insights, early access, or exclusive updates. If you enjoy what I’m building and want to help support my work, consider subscribing. Your support keeps these projects going and ensures I can continue creating and sharing.

Expect a mix of thoughts, reviews, progress logs, and general musings—whatever’s on my mind at the moment. Some posts might feel like system updates, while others are more like handwritten notes in the margins. Either way, this is where I keep track of it all.

Who is Seth?

I’m Seth Cottle—a product designer living in Reston, VA, balancing family, creativity, and the occasional deep dive into a new obsession. I’m a soon-to-be father, a husband to my high school sweetheart, and a firm believer that good design makes everything better.

I’ve spent 20 years adventuring through Azeroth in World of Warcraft, countless nights at live shows soaking in sad bastard music, late nights stringing together poorly written code, and far too many hours trying (and failing) to improve my golf game. I collect Omega watches, get lost in National Parks, and will happily spend an evening binging a TV series or diving into the strategizing over a good board game.

My path to product design wasn’t exactly linear—I started in Computer Science Engineering, dropped out to chase the startup dream, and along the way, discovered my passion for designing experiences that people love. I’ve been fortunate to help build and lead incredible teams, mentor the next generation of product designers, and shape products that make a real impact.

At the heart of my work is a commitment to equity, accessibility, and creating experiences that truly serve the people using them. Whether it’s designing a product, leading a team, or refining a process, I believe that great design should be inclusive, thoughtful, and built to empower.